It was a fortuitous week to write a newsletter about consumer news: there were great pieces and toothsome articles about founders, funders, and consumer trends from folks like , , and many more! Lucky us…

on why the latest packaging trend is actually making your brand a little harder to read. Huh!
Brightland’s brilliant founder on how to actually decode investor feedback while fundraising. The “your brand is amazing, but you’re too early, let’s keep in touch” bit is sooooo real. Been there. 💀
on why it’s time to retire the term “founder-friendly” when it comes to investors…
All signs seem to be pointing towards fiber being the next protein when it comes to CPG trends.
What’s in a product name? wrote a great overview of the controversy that bubbled up when Molly Sims took to Instagram to call out Bobbi Brown’s Jones Road Beauty for “copying” her own brand, YISE Beauty, with their newest launch. Can a brand really “own” a product name? And in beauty, a shade name?
If you’re feeling stuck at work, says to revisit Kidlin’s Law:
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No new episode this week as we take a break between seasons, but have you checked out some of these favorite episodes from the last year of Commerce is Chaos?

Plant People’s Hudson Davis-Ross on bootstrapping his way through a major category pivot.
Umaimah Sharwani, founder of Paro and ops mind behind Bravo Sierra, Glossier and Jet.com on product development framework to steal.
Brilliant investor Anna Whiteman of Coefficient Capital on what funders are looking for in founders these days.
Hanni founder Leslie Tessler on scaling from DTC to Sephora with just 4 people.

You can catch Commerce is Chaos, out weekly, on YouTube, Spotify or Apple Podcasts! We’ll be back with Season 3 after a short break, but in the mean time, don’t forget to drop us any feedback or guest requests in the comments.

Open tabs: can a brand “own” a product name…