Is it just us, or does “Augtober” arrive earlier every year? We’re still clinging for dear life to our emotional support hydration vessels and thinking about shelling out $20 for Erewhon’s magical coconut water as we enter the final stretch of beach reading season. Priorities, is what we’re saying.
That said, we do have great news for PSLs and the people who love them in this week’s scroll.
TikTok Shop is an indie beauty gold rush… if you're holding the right end of the shovel. Top five brands captured 50%+ of $500M in annual sales via the creator ecosystem, whereas the rest…
Researchers secured $1.82M to turn the 40% of sweet potatoes that never reach shelves into dairy-free milk using chia seeds! Reportedly smooth, mildly sweet, and headed for a PSL near you.
Snif's Notewrks line just landed at Ulta: $74 masstige colognes for teenage fragheads (lol) who argue over base notes on TikTok, then ask mom to pay.
Shopify surveyed founders across five countries and found 93% of aspiring founders feel ready to start a business… so what’s holding them back!?
Birchbox co-founder Katia Beauchamp is back with Buff Beauty, a skincare-for-nails brand with one conviction: a bare nail is the look.
Women's supplement brand Plainspeak is skipping paid ads entirely and mailing free sachets to anyone who DMs them their address. $1 CAC, totally analog.
Early mornings at SEA-TAC always instill a deep gratitude for the fact that Seattle has killer coffee no matter where you turn. ☕️ 🛫
We had the best time visiting with a bunch of brands we work with. What a fun everyone-knows-everyone community in the consumer world, with so many old friends and familiar faces! We came to support one of our brands with a big retail meeting, awesome vibes all around. Aren't great retail partners the best?
Adam Hiner has started five companies: catering, restaurants, an acrobatics festival, hard kombucha, and now bread. He built Boochcraft into the nation's first hard kombucha brand, grew it to $15 million, hired himself out of every role he'd created, and went looking for the next thing nobody was doing. What he found: not a single certified organic gluten-free bread existed anywhere in the country. PACHA, which he co-founded with his wife Maddie, makes organic sprouted buckwheat sourdough out of a dedicated allergen-free facility in San Diego.
Their English muffin is the top-selling gluten-free English muffin in the natural channel, and the brand recently joined the Purpose Pledge, a collaborative business commitment framework for values-driven companies (think: Dr. Bronner’s).
