Any New Yorkers in the consumer brand world reading? Come join our team for drinks tonight in Williamsburg! We’ll be cheersing with a great handful of consumer founders and we’d love for you to be one of ‘em.
A look behind the curtain at the 5 brands dominating Reddit right now, and a bit more about their (brilliant) strategies. Ooni and King Arthur are killing it.
Miranda Shanahan made a brilliant “media diet” with the podcasts, newsletters and voices that any smart strategist should be tuning into.
Another perfume launch and you’ll never guess what legacy brand it is… NGL, this one actually makes a lot of sense!
Most new CPG brands never crack $10M, and the ones that rocket there (Poppi, Gruns) started with millions in seed money and a very good Rolodex. For everyone else, James F. Richardson says to prove your growth holds without paid ads before you pour gas on it.
CapCut is bringing its video editor into ChatGPT, so you can go from idea to edited video without leaving the chat… great for founders trying to go viral, terrible for AI slop hitting the algorithm.
There’s so much focus on the optimization and perfection of everything when it comes to getting your brand on retail shelves, that this was a pleasant reminder to have fun with it whenever you can.
No new episode this week as we take a break between seasons, but have you checked out some of these favorite episodes from the last year of Commerce is Chaos?
Feel Good Foods co-founder Vanessa Phillips on mailing Whole Foods dumplings packed in dry ice and turning it into nearly 25,000 stores.
Dip founder Kate Assaraf on building her own factory after her contract manufacturer went bankrupt.
Something & Nothing co-founder Olly Dixon on the “Not Pop” campaign that lifted sales 150% in some Whole Foods stores.
Yucca Fins CEO Sagar Patel on bringing wholesale in-house and beating all of last year’s wholesale sales in six months.
You can catch Commerce is Chaos, out weekly, on YouTube, Spotify or Apple Podcasts! We’ll be back with Season 3 after a short break, but in the mean time, don’t forget to drop us any feedback or guest requests in the comments.
