Know any brilliant marketers or partnerships folks? Our sister business, Endless Commerce, is hiring for a Head/Director of Marketing and a Partnerships and Community Manager with context and experience working in the consumer brand operating world.
If you know anyone great, send them our way or tell them to apply and mention Commerce is Chaos! 🙏
What works in DTC marketing these days? Kait Cerulo has the answers by way of Emily Cody’s Substack, with real receipts from her recent work for Floura, the latest brand from Jeni’s Splendid Ice Creams founder Jeni Britton. Favorite line: “Platform ROAS is a platform grading its own homework.” Sure is…
PepsiCo is facing another class action over Siete’s avocado oil chips.
YouCPG brands either die the hero or live long enough to become the villain…The consumer world was up in arms this week over Jennifer Lawrence’s awkward misstep mid-press tour for her latest brand launch, the hair care brand mes°. The best analysis so far came from Kirbie Johnson, our go-to on beauty news… where is the product!?
Every week there’s a new “rule” about the Instagram algorithm. Gabriel Davis got tired of the guessing and built algos.wiki to check them against everything Instagram has said publicly, including 1,383 of Adam Mosseri’s posts.
Last week we alerted you that the CapCut x ChatGPT roll out was coming. This week, Grace Clarke points out you might not even need it: she handed Claude 4.5 minutes of rambling raw footage and three sentences of direction, and got back a clean 60-second vertical video, dropping editing time from about 35 minutes to 7.
WHOOP is officially launching in ULTA doors! Well, online and in “select” doors, according to WWD…
Is it time to disable THE pop up on your DTC site?
Did you know Alo’s $3B success was mostly made possible through Bella+Canvas, the (unglamorous) B2B business that its founders scaled selling blank tees to printers?
No new episode this week as we take a break between seasons, but have you checked out some of these favorite episodes from the last year of Commerce is Chaos?
Boarderie co-founder Aaron Menitoff on going from $1.7M in year one to about $65M in year two shipping charcuterie boards overnight.
SIMPLi co-founder Matt Cohen on turning 80 farmers in Peru into 2,500+ retail doors and a supplier spot at sweetgreen.
Jool Baby founder Judah Bergman on bootstrapping a single magnetic cabinet lock into eight-figure Amazon sales.
Kaizen co-founder Madalina Defta on hand-cutting her first pasta prototype and catching her fulfillment partner overcharging for oversized boxes.
You can catch Commerce is Chaos, out weekly, on YouTube, Spotify or Apple Podcasts! We’ll be back with Season 3 after a short break, but in the mean time, don’t forget to drop us any feedback or guest requests in the comments.
