The Questions That Keep CPG Founders Up at Night (Answered in 90 Minutes)
I've been getting these exact questions for years—from first-time founders launching their first SKU to operators scaling 8-figure exits. The problems are consistent…but so are the solutions! 💡
Last month, I got three nearly identical DMs:
"Sam, I'm spending 3 days every month just trying to figure out which products are actually profitable."
"My inventory is scattered across 4 warehouses and I have no idea what I actually have in stock."
"I'm at $2M ARR but I feel like I'm flying blind on every operational decision."
Sound familiar?
Here's the thing:
Commerce is chaos by design. Every platform wants to own a piece of your stack. Every solution promises to be "the one."
And meanwhile, you're drowning in disconnected data and a crumbling ops stack…while trying to scale a business.
I've been getting these exact questions for years—from first-time founders launching their first SKU to operators scaling 8-figure exits.
The problems are remarkably consistent…but so are the solutions!
So I broke down everything (mostly!) that I know about starting, scaling and selling a consumer brand.
Get the answers to my most-asked questions as a serial founder and investor in a 90-minute masterclass, like:
✨ "How much capital do I actually need to launch?" (Spoiler: probably less than you think, but you're budgeting for the wrong things)
🔧 "When do I move from manual processes to automated systems?" (There's a specific revenue threshold that changes everything)
📦 "How do I manage inventory across multiple channels without losing my mind?" (The framework I used to go from Excel hell to acquisition-ready operations)
💰 "What metrics do investors actually care about for consumer brands?" (Hint: it's not the ones you're tracking)
🏢 "How do you handle the operational chaos when you're growing fast?" (The systems that scale from $100K to $10M)
Plus the big one that everyone asks but nobody wants to admit:
🚀 "How do you know when you're ready to sell—and how do you actually do it?"
I'm pulling back the curtain on the exact frameworks, systems, and decision trees that took my business from creative chaos to an 8-figure exit. The same ones I now use to help other founders avoid the operational quicksand that kills growth.
This isn't theory. These are battle-tested systems from someone who's been in the trenches, made the expensive mistakes, and figured out what actually works.
Watch Sam’s CPG Founder Masterclass →
If you're tired of piecing together advice from 47 different sources and ready for a systematic approach to building a consumer brand that actually scales...
Sam