SO much news, inspiration, and tactics to steal in today’s letter… maybe you should (pretty please!) share it with a friend?
16 brands that are crushing it on TikTok Shop— big and small!— and their stats.
Well if this isn’t the knights of the beauty brand Round Table… Emma Grede hosts Amy Liu (Tower 28), Danessa Myricks (Danessa Myricks) and Dianna Cohen (Crown Affair) for a conversation about everything you want to know about the beauty business. It’s a literal round table they are sitting at, so here’s hoping the Arthurian reference really lands.
Here’s how return policies are changing so far for Q4, with some great data from the team at Loop Returns.
File under every early stage founder’s absolute dream: this cereal brand is less than 2 months old and it’s somehow already outselling every legacy brand in Target’s cereal aisle…
Despite what you hear, Gen Z is drinking— and spending big on experiences to boot!
Well, it was only a matter of time until AI generated UGC morphed into something slightly more insidious: meet the ghost creator… 🫠
Killer example of some really good OOH in the wild. The best marketing is just great communication in the right place at the right time.
Natalie Weiner pulls back the veil on why Gen Z CPG founders are the ones to watch!
A new beauty brand launch— Carte Blanche— from beauty veterans (and former Saie employees!) Geri Hirsch and Sarah Tallman.
In the wake of the big Goodles exit comes some interesting news: yes, another celebrity chef backed brand entering the mac and cheese aisle. But upon further inspection, this new launch from Chef Daniel Humm (of Eleven Madison Park) looks markedly different from the rest of the boxed pasta aisle…
Home brands are fighting back against dupe culture… here’s how!
We’re taking a quick break between podcast seasons, and the founder’s instinct to seek out a little customer feedback is hard to kick… will you indulge us, pretty please?
This one’s just for the folks who have listened, or who plan to!
If you have more thoughts or opinions for us than a simple poll could possibly absorb, hit reply on this email or the button below to drop a comment. Ever so grateful for your feedback! As you probably know yourself, creating stuff on the internet can feel like shouting into the void, and it’s nice to connect some human feedback or faces to what you are working on.
No new episode this week as we take a break between seasons, but have you checked out some of these favorite episodes from the last year of Commerce is Chaos?
Inside building one of the most prolific creator-led CPG brands that has launched in these last few years— Ayoh! co-founder and CEO David McCormick talks building alongside Molly Baz, creator-led commerce, and SKU architecture decision making in a retail-first category.
Exited Bulletin founder turned ShopMy whisperer Ali Kriegsman joined us to dish about why she bet it all on ShopMy being the must-have new tool for consumer marketers.
Samantha Rose’s very own husband and co-founder (not just this one time, but a few!), the inimitable Brian Rose, came on.
Emily Groden, founder of one of CPG’s fastest growing brands, Evergreen, joined us to talk about scaling from a household Vitamix to $9.3 million in retail sales across 8,000+ stores.
Dude Wipes SVP of Ops, Greg Brown, came on to talk building operational infrastructure to support explosive consumer brand growth…without breaking.
You can catch Commerce is Chaos, out weekly, on YouTube, Spotify or Apple Podcasts! We’ll be back with Season 3 after a short break, but in the mean time, don’t forget to drop us any feedback or guest requests in the comments.
