We've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success.

But what about the time you oversold by 100K units?

Or when your 'seamless' integration crashed on Black Friday?

Been there... and we're here to help!

Welcome to Commerce is Chaos— where we skip the highlight reel and get into the real, messy, not-so-glamorous parts of building consumer brands. I'm Sam Rose, and I've been in the trenches right there with you—from founding and selling my first brand, GIR, to running industrial design and fulfillment for your favorite consumer brands at Mvnifest, to my latest gig: building Endless Commerce, a CommerceOS that saves you time and cash.

Join us every week, as we dive into the 'oh shit' moments that make or break businesses, because let's be honest—commerce is chaos, and we're here for it.