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Open tabs: Vogue takes on ShopMy, the rise of “prestige” retail, and the Wizard of Oz behind the 9-figure exits of Phlur, Naturium …
Plus: is the founder gene recessive or dominant? We’re leaning dominant.
Sep 9
•
Samantha Rose
and
Jess Kapadia
1
2
Open tabs: Target Beauty Studio comes for Sephora & why you *shouldn’t* listen to customer feedback this time.
Consumer darlings like DUNE, maude, Each & Every, Bask Suncare, Tan-Luxe Manicurist enter Target in a big bid for beauty.
Sep 2
•
Samantha Rose
and
Jess Kapadia
4
2
August 2026
Open tabs: AG1's gummy confession, Amazon's perma-discount problem, & Target's supply chain sandbox
Plus: The David Protein guys launched candy with typos on purpose
Aug 26
•
Samantha Rose
and
Jess Kapadia
3
2
Open tabs: FedEx's peak season gut punch, the secret to better converting PDPs, & how to win the Costco “test”
Plus: Why your stockout costs more this year.
Aug 19
•
Samantha Rose
,
Azora Zoe Paknad
, and
Jess Kapadia
3
1
4
Shopify's Faire-Weather History
Why Shopify might buy -- and kill! -- our favorite retailer marketplace.
Aug 16
•
Samantha Rose
4
3
Open tabs: Palantir's tennis skirt, Le Creuset's kid-approved colorways, & Truff's OG comeback
Plus: The ski brand that tripled its sales goal and ran out of milk
Aug 12
•
Samantha Rose
and
Jess Kapadia
4
1
3
Open tabs: Teenage fragheads, Plainspeak's analog playbook, & bare nails as a stance
Plus: 93% of founders are ready to launch something new. Are you?
Aug 5
•
Samantha Rose
and
Jess Kapadia
1
2
July 2026
Open tabs: MCo Beauty's smarter dupe era, OpenAI goes small business, & your Reels are closing deals
Plus: 8,000 yogurts, one Citi Bike, zero regrets
Jul 29
•
Azora Zoe Paknad
and
Jess Kapadia
3
2
Open tabs: The retail floor as a pop-up economy, DoorDash x Shopify, & ChatGPT vs. Sephora associates
Plus: What happens when you axe your entire assortment and focus on championing just one SKU.
Jul 22
•
Azora Zoe Paknad
and
Jess Kapadia
5
3
Open tabs💧HYDRATION EDITION💧: Banana H2O, drinkable IV fluid, & Erewhon's priciest potable yet
Plus: A hot new way to liquify peak summer tomatoes.
Jul 15
•
Azora Zoe Paknad
and
Jess Kapadia
2
Open tabs: Americans are sleeping on Chinese brands, behind the ShopMy veil, peak protein & more.
Plus: major CPG brand launches a co-branded product with a dating app. (!?)
Jul 8
•
Azora Zoe Paknad
9
7
5
Open tabs: Pickle juice as a personality, Curry's homegrown Jordan Brand, and Instacart's middleman aisle
The trends, reads, and one founder story worth your lunch break.
Jul 2
•
Azora Zoe Paknad
and
Jess Kapadia
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