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Open tabs: the 5 brands dominating Reddit right now (and what to copy)
And a Williamsburg happy hour we’re hosting for consumer folks! Come, come!
Oct 28
•
Azora Zoe Paknad
4
2
Open tabs: Set Active’s $10M BFCM haircut...
What happens when a factory misses their deadline to ship a brand’s holiday collection in time for BFCM.
Oct 21
•
Azora Zoe Paknad
7
1
3
Open tabs: an absolute master class in how to nail the elusive influencer product partnership...
Saie Beauty just put on a product marketing clinic for any brands who care to listen.
Oct 14
•
Azora Zoe Paknad
5
2
4
So you have a great idea... here are 5 ways to just *start.*💡
There is not one right way to build a business.
Oct 7
•
Samantha Rose
and
Azora Zoe Paknad
4
September 2026
Open tabs: why did 5 Sephora brands all just launch the same product at the same time?
And the answer is actually more likely to come from the packaging partner than a new formula from the lab...
Sep 30
•
Azora Zoe Paknad
5
1
2
Open tabs: can a brand “own” a product name? This week’s copycat controversy.
Plus: the latest in CPG packaging trends, decoding investor feedback when you’re fundraising and leaving behind the term “founder friendly.”
Sep 23
•
Azora Zoe Paknad
4
4
2
Open tabs: 16 brands that are crushing it on TikTok Shop— big and small!— and their stats.
Plus: Loop on how return policies are changing for Q4, the 2 month old brand launch that’s outselling every major brand in Target’s cereal aisle, Gen Z…
Sep 16
•
Azora Zoe Paknad
and
Samantha Rose
4
3
Open tabs: Vogue takes on ShopMy, the rise of “prestige” retail, and the Wizard of Oz behind the 9-figure exits of Phlur, Naturium …
Plus: is the founder gene recessive or dominant? We’re leaning dominant.
Sep 9
•
Samantha Rose
and
Jess Kapadia
1
2
Open tabs: Target Beauty Studio comes for Sephora & why you *shouldn’t* listen to customer feedback this time.
Consumer darlings like DUNE, maude, Each & Every, Bask Suncare, Tan-Luxe Manicurist enter Target in a big bid for beauty.
Sep 2
•
Samantha Rose
and
Jess Kapadia
5
2
August 2026
Open tabs: AG1's gummy confession, Amazon's perma-discount problem, & Target's supply chain sandbox
Plus: The David Protein guys launched candy with typos on purpose
Aug 26
•
Samantha Rose
and
Jess Kapadia
3
2
Open tabs: FedEx's peak season gut punch, the secret to better converting PDPs, & how to win the Costco “test”
Plus: Why your stockout costs more this year.
Aug 19
•
Samantha Rose
,
Azora Zoe Paknad
, and
Jess Kapadia
3
1
4
Shopify's Faire-Weather History
Why Shopify might buy -- and kill! -- our favorite retailer marketplace.
Aug 16
•
Samantha Rose
4
3
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