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Open tabs: MCo Beauty's smarter dupe era, OpenAI goes small business, & your Reels are closing deals
Plus: 8,000 yogurts, one Citi Bike, zero regrets
Jul 29
•
Azora Zoe Paknad
and
Jess Kapadia
2
2
Open tabs: The retail floor as a pop-up economy, DoorDash x Shopify, & ChatGPT vs. Sephora associates
Plus: What happens when you axe your entire assortment and focus on championing just one SKU.
Jul 22
•
Azora Zoe Paknad
and
Jess Kapadia
4
3
Open tabs💧HYDRATION EDITION💧: Banana H2O, drinkable IV fluid, & Erewhon's priciest potable yet
Plus: A hot new way to liquify peak summer tomatoes.
Jul 15
•
Azora Zoe Paknad
and
Jess Kapadia
1
Open tabs: Americans are sleeping on Chinese brands, behind the ShopMy veil, peak protein & more.
Plus: major CPG brand launches a co-branded product with a dating app. (!?)
Jul 8
•
Azora Zoe Paknad
9
7
5
Open tabs: Pickle juice as a personality, Curry's homegrown Jordan Brand, and Instacart's middleman aisle
The trends, reads, and one founder story worth your lunch break.
Jul 2
•
Azora Zoe Paknad
and
Jess Kapadia
June 2026
Open tabs: Crumbl's category expansion, Faire's new business model, a very sexy exit for an unsexy brand & more
The trends, reads, and one founder story worth your lunch break.
Jun 25
•
Azora Zoe Paknad
and
Jess Kapadia
1
2
A pepper jack protein bar + the case for hair anti-aging
The trends, reads, and one founder story worth your lunch break.
Jun 18
•
Samantha Rose
,
Azora Zoe Paknad
, and
Jess Kapadia
2
1
2
You can’t automate a number you don’t trust
Everyone in commerce is selling AI right now. Almost nobody wants to talk about the spreadsheet named FINAL_v3. But can we?
Jun 11
•
Samantha Rose
May 2026
Being sold out isn't a win, it's a systems problem. Your fridge can explain why.
The fridge metaphor extends further than you'd like. So does the cost of getting it wrong.
May 22
•
Samantha Rose
1
Road & Factory Bingo, a Field Report
Or: What happens when a CEO spends too long in rental cars.
May 8
•
Samantha Rose
April 2026
The Supply Chain Cal + Trade Show Cal every operator's been asking me for
Free, public, always-updating. Add them once, plan around them forever.
Apr 27
•
Samantha Rose
2
Your Shopify store is not your business
And Brian's spreadsheet works great, until it doesn't
Apr 11
•
Samantha Rose
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